We’ve all heard of the saying, Nothing in this world is free. You can look at this at any way you wish, but I’ll use a pragmatic approach. If you want to get something, you have to spend; may it be a new car, a new girlfriend, or even a successful online presence.
For months (even years), people have been debating about online ads and who the best provider is; Google or Facebook? There are other players in the field too, but these giants are still leading the pack.
So if you’re going to use pay per click advertising for your brand, which one should you choose: Facebook Ads or Google AdWords? Let’s put them side-by-side to see who gives better value for customers’ money:
Targeting Systems
Facebook Ads: You have the ability to choose the right audience by means of filtering. There are three ways to do this: by interest, demography, and geography. Basically, you target people for who they are. Because of your profiling, only the selected audience will be reached by your ads.
Google AdWords: They focus on user preferences based on what they search for. Unfortunately, Google has no deeper understanding of what people actually like. They don’t know what users “Like” or follow, nor can they view and analyze their personal profiles.
Reach
Facebook Ads: According to Statista.com, Facebook has 1.49 Billion active monthly users, 1 Trillion monthly page views, with a 51% chance of reaching all internet users.
Google AdWords: Every month, there are roughly 180 Billion Google searches conducted, with a 90% chance of reaching all internet users.
ROI
- Facebook Ads:
- Cost per Click (CPC) is under $1.
- Cost per Thousand Impressions (CPM) is $1 per 1,000.
- Conversion Rate is at 1-2%.
- Google AdWords:
- CPC varies from $0.35 to $5.,/li>
- CPM is $2.75.
- Conversion rate is higher with 2.35%.
Mobile Advertising
- Facebook Ads:
- Ads are optimized for iOS and Android.
- 21.7% of Facebook Ad revenue comes from mobile devices.
- Google AdWords:
- Text Ads are optimized for iOS and Android.
- 46.8% of their revenue comes from mobile devices.
To sum it up, Google AdWords works wonderfully if you’re looking to make immediate sales. But if brand awareness and lead generation is what you’re looking for, Facebook Ads is your best option. However, nothing beats team work; use both platforms at the same time to ensure you’ll have the best outcome.
Choosing the right form of pay per click advertising is necessary. Filweb Asia Inc. assures you that everything we do for you and your website will produce only great results.
Source: Wishpond, Word Stream, The Daily Egg
