We’re living in a “Google it” world where most potential clients research about your industry on search engines before they try to contact you. If your brand has good reputation, then more people will be inclined to conduct business with you.
So if the question is, “How do I keep a good name to my brand?” the answer is to protect it by doing the following:
Write a Business Blog
Creating a company/business blog provides plenty of advantages to your brand; it increases your visibility in search engines, drives traffic to your website, and positions your team as the leader in your industry.
Manage Online Reviews
Showcase your clients’ personal experiences about your brand. According to Patrick Ambron, CEO and co-founder of Brandyourself.com, 88% of consumers trust online reviews as personal recommendations.
Share Content to Social Media Platforms
Are your blogs newsworthy? Let everyone know about it! Popular social media platforms such as Facebook, Twitter, and LinkedIn are great places to share your content and get noticed by the masses.
Test Call to Action Button
Keep your brand from ranking down in search engines by testing your call to action (CTA) button. According to the co-founder of KISSmetrics, Quick Sprout, and Crazy Egg, Neil Patel; you can easily boost your conversion rates by 13% or more by just testing your CTA.
Use Advanced Guest Blogging
Got negative publicity? Take your guest blogging to the next level. Have your business featured on popular blogs to push down your brand’s negative comments. This is also a great way to gain more links and traffic to your site.
Eliminate Negative Content
Another way to protect your brand from false information is to ask websites that feature your blog to remove negative posts about you. You can also ask them to feature an article that mentions your business in an unbiased approach.
Your brand name can either make or break your business. If you’re too occupied to implement ways to protect it, Filweb Asia Inc. will safeguard your business and boost your brand reputation with effective search engine marketing. Outsource to us today!
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Small Business Trends, Entrepreneur, i7 Marketing, Neil Patel, Jeff Bullas’ Blog