How long have you been a copywriter: a day, a week, or perhaps a month? These are relatively short periods for a person to adjust to the writing industry. Surely, you’re feeling overwhelmed even a little. Like all other forms of writing, copywriting has its own set of rules and challenges. If you’re not familiar with them, you’ll surely doubt if you’re doing the right thing or not. To help you out, from one copywriter to another, here are some copywriting tips you can apply to your next task.
FilWeb Asia Inc. shares with you a list of thirteen copywriting tips that will surely help you to familiarize yourself with the industry. As you grow professionally, you can revamp these tips and create your own tactics. However, you can follow these copywriting tips to kick-start your career.
Thirteen Copywriting Tips All Newbies Must Know
1. Write a Powerful Headline
Most people won’t bother reading an article with a generic, unappealing, and tasteless headline. This is one of the most important parts of what you’re writing so you have to take your time formulating an engaging and curiosity-raising title. Avoid using passive headlines, as it usually doesn’t catch a reader’s drift. Start with stronger verb usage and write an enticing line. Doing this gives your written masterpiece a chance to sway more reader and eventually leads to positive results.
2. Your First and Last Sentences are Crucial
Opening and closing your article is an art. The first and last sentence of your piece is very helpful in engaging your readers. Starting your article with an irresistible question will make your reader want to continue reading; ending it with a strong call-to-action will convince them to do what you want them to.
3. Use Subheadings
Subheadings make it easier for readers to identify the area they want to read the most. Aside from making your contents easier to digest, using subheadings is a part of the search engine optimization or SEO that contributes to its overall ranking. Besides, you can use subheadings to cut your piece into chunks, leading to a more enjoyable reading experience for your audience.
4. Bullets are Your Friends
Bullets have the power to draw readers’ eyes towards them. You can make the most out of them by using bullets to emphasize your most important points. Also, this gives your readers a list of info that they need to know while reading your content.
5. Make Sure Your Keywords Blend In
Keywords are important for copywriters. However, knowing how you can insert keywords into your content is crucial. Know where to put your keywords and balance its density throughout your content’s length. It must blend in your sentence or paragraph so it won’t look forced and awkward.
6. Share a Success Story
It can be your success story or someone else’s. This helps drive home a point, convinces your readers that what you’re saying is effective, and has worked for others. This makes what you’re saying more believable and attainable.
7. Write with Only One Person in Mind
You must write with only your customers in mind. Don’t think about Google or other search engines when you’re creating content because the best way to please them is by pleasing your readers.
8. Stick with One Topic
Sometimes a writer gets carried away when writing. Some falls too immersed in a point they’re trying to make that they focus on that and stray away from their original thought. You shouldn’t do this. Finish your original article and just create follow up contents. Focus on your topic to avoid confusing your readers.
9. Make it Flow Smoothly
Your content must flow smoothly from one paragraph to another. There should be no awkward transitions or big leaps in your points.
10. Define Your Limitations
Most writers limit themselves to 250-350 words when writing; don’t do this. The whole point of creating content is giving your readers valuable information. How will you successfully do this if you keep thinking about your word count? Write your piece and worry about the number later.
11. Study Different Writing Styles
A writer must be well-rounded with different writing methods to create contents for a diverse audience base. You must develop different “voices” so you can relate to all kinds of readers.
12. Follow Basic Copywriting Rules
If you want people to respect you as a writer, make sure you know the rules when it comes to grammar, punctuations, spelling, etc. Familiarize yourself with the writing rules of different countries because there’s a good chance you’ll be writing for a wide variety of readers.
12. Proofread, Proofread, and Proofread
Don’t rely on your editor to fix your mistakes. Make sure you proofread your content at least twice. Spot glaring errors that can potentially embarrass you and run it through your writing tools. No one writes perfectly the first time, so you really have to go over what you’ve written.
If you want to succeed in this field, you will need practice, determination, and patience. These copywriting tips have worked for others and will surely work wonders for you. Trust us. We’ve been providing excellent quality copywriting services.