Just in case you still haven’t jumped in on the optimization craze, here’s a quick rundown of what SEO is: SEO stands for Search Engine Optimization, and is probably the most important online marketing strategy out there. It’s focused on growing visibility in organic – meaning non-paid – search engine results. There are many aspects to SEO, involving both technical and creative elements to successfully reach your desired results (e.g. more site visitors, more followers on social media, more revenue, etc.).
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