Qualifications:
- Bachelor’s degree in Marketing, IT, Communications, or related field preferred.
- Strong understanding of search algorithms and ranking factors.
- Experience with structured data and technical SEO fundamentals.
- Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs).
- Knowledge of AI search visibility optimization principles.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
Responsibilities:
Responsible for increasing brand visibility across traditional search engines (Google, Bing) and AI-driven search platforms (ChatGPT, Gemini, AI Overviews). Focuses on technical SEO, content optimization, structured data, entity authority, and AI citation visibility to drive qualified traffic and conversions.
- Search Strategy & Planning
Develop integrated search strategies covering SEO and AI search visibility.
Align search initiatives with business and revenue goals.
Identify growth opportunities in organic and AI-generated results. - Keyword & Search Intent Research
Conduct advanced keyword research across informational, commercial, and AI conversational queries.
Map intent to landing pages, pillar pages, and content clusters. - On-Page & Content Optimization
Optimize titles, meta descriptions, headers, internal links, and schema markup.
Structure content for featured snippets and AI extraction.
Build topic clusters to increase topical authority. - Technical SEO
Improve crawlability, indexing, site architecture, and Core Web Vitals.
Implement structured data (FAQ, Article, Organization, Service schema).
Ensure websites are optimized for both search engine bots and AI crawlers. - AI Search Optimization (formerly GEO)
Optimize content to increase inclusion in AI-generated answers.
Develop AI-ready content formats (clear definitions, Q&A blocks, data-backed insights).
Improve brand citation visibility in generative search platforms.
Monitor AI mentions and search presence. - Authority & Link Acquisition
Build high-quality backlinks through outreach and digital PR.
Strengthen entity authority and brand credibility signals. - Analytics & Reporting
Track rankings, organic traffic, conversions, AI mentions, and engagement metrics.
Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and AI monitoring tools.
Provide monthly KPI reports and strategic recommendations.