“Thank you.” These two words can make or break a career, professional connections, job opportunities, and employee relationships. How often do you make your customers feel valued and see that their business matters to you? Maybe, not enough. Employees like virtual assistants, customer service representatives (CSR), or technical support representatives (TSR) should take time to thank your clients, too. Why, you may ask? Thanking them does three things:
- It shows you value them.
- It gives you an edge over your competitors.
- It sets the stage for future deals.
The Best Way to Say It
You have countless ways to thank your customers. Find one that relates to your brand, your business, and above everything, your clients. Here are four examples on how you can thank them:
1. Send a handwritten letter. Take the time to write a handwritten thank-you letter to get you a notch above your rivals.
2.Give social media shout-outs. Few of your brand advocates are your online fans, so thank them through social media sites where they interact most with you and your business. Thank them by posting a coupon on Facebook that gives them a special deal or citing a loyal client on Twitter.
3. Create a loyalty program. Invite your most loyal clients to a VIP rewards program. Remember, customers love the royal treatment. Your rewards program doesn’t have to be lavish. It can be as simple as offering clients an annual discount on their birthday.
4. Throw a “Thank You” event. Gathering your clients is the most difficult way to thank your clients since it’s hard to get them together in one place. For online businesses, this method is challenging because customers come from different countries. Don’t worry, you need not host an expensive event and fly in everyone. You can use blogs, webinars, and free coaching to help them make the most of your product(s) or service(s).
The Power of Thank You
Part of the whole experience customers can have with your company, along with building a consistent and memorable brand experience, is thanking them. Make it heartfelt and sincere. If it has any other purpose than to thank them for real, your patrons will see your effort as deceitful.
Image from Aaron Burden at StockSnap.io