Have you ever visited a blog that gets thousands of page views and hundreds of social media shares? Did you feel a pang of envy and wondered why you’re not getting the same amount of traffic? There are several reasons behind this, and we have uncovered most of them.
Your blog is recently launched
It’s common for older and more established blogs to get a lot more traffic that newer ones.
Your blog takes a long time to load
If your website takes longer than 15 seconds to load, users will abandon it and look for information elsewhere.
Your blog has an unappealing, old-fashioned, and improper design
If your blog looks outdated and boring, potential audience will leave your site before they even read your content.
Your blog is not mobile-friendly
Ensure that your website is optimized for mobile viewing because a huge number of people now use their mobile devices to consume content.
Your blog posts are not optimized for SEO
Use the tools available online to improve your search engine ranking.
You haven’t established a viable and accurate buyer/audience persona
Create personas to understand your audience deeper and know the approach that will work best on them.
You don’t create content that targets your persona
Once you understand your target audience, write specifically for them. Give them the information they are looking for in a way that appeals to them.
You focus too much on promoting your brand
Readers don’t want to hear about your promotions all the time; give them information they can use.
You create contents that don’t align with your brand
Make sure your writing style suits your brand’s industry.
You write without injecting personality in your work
If you write in a monotonous style, people will get bored and leave your website.
You fail to proofread your work
Grammatical and spelling errors are huge turn-offs. Proofread your work at least 3 times to guarantee no mistakes are left.
You forgot the formatting of your posts for easy reading
If you don’t follow the online world’s proper writing format, many people will pass on your blog and find easy-to-read contents elsewhere.
You don’t incorporate enough images in your posts
Keep your readers engaged by adding images here and there. This is an effective technique to fight against boredom.
You utilize a lot of commonly used stock photos
Stop using staged stock images that at least a dozen more people are using regularly. It’s boring and unnatural.
You wander off your original topic
When you talk about a subject, stick to it. Don’t discuss 3 points all on the same time in one post.
You compose contents that provide little worth
The whole point of reading contents is to learn new things. If your content doesn’t offer that, don’t expect to receive good traffic.
You lack originality or don’t express your opinions enough
If you have nothing new to say, don’t say anything at all.
You write more than you promote
It’s better to have 5 contents with 1000 readers each than 100 contents with 10 readers each. Promote the contents you already have.
You’re inconsistent with content publishing
Be consistent and reliable to get more loyal readers.
You’re not trying a variety of content types
Stop it with the boring blog posts. Try utilizing GIFs or memes for a more engaging content.
Your headlines are not compelling
Take your time in creating a powerful headline. It must be something that will raise people’s curiosity and will cause them to read it.
You’re failing to properly promote posts on social media
Promote your posts a few times in a week and repeat the process in a month. This is to make sure you’re able to reach most—if not all—of your audience.
You’re not trying new headlines on social media
Test out different headline formats on social media sites and check which one gets the most clicks.
You haven’t reached out to industry influencers about your post
Join blogging forums or communities and connect with other bloggers. Widen your network to broaden your audience.
You’re lacking the encouragement of email subscription
It’s important for you to have an email list you update regularly and send your latest posts to.
Blog writing isn’t as simple as you once thought, huh? Use the reasons stated above to improve your website’s performance and have your blog stand out in the digital world.
Source: Jeff Bullas
Photo by Pixabay.com